Tag: gravestone

My Strangest Project: John M. Burke Gravestone Ceremony

To kick off the marketing of my new book, Pioneers of Promotion, which is about the early visionaries of the marketing industry, I gathered 30 people in a Washington, DC cemetery and live-streamed it to 1,000 people around the world. ┬áIt was a promotional stunt to celebrate the man who essentially invented the promotional stunt: …

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