My Strangest Project: John M. Burke Gravestone Ceremony

To kick off the marketing of my new book, Pioneers of Promotion, which is about the early visionaries of the marketing industry, I gathered 30 people in a Washington, DC cemetery and live-streamed it to 1,000 people around the world.  It was a promotional stunt to celebrate the man who essentially invented the promotional stunt: the John M. Burke gravestone ceremony.  Watch my video compilation of the event at

Check out the Washington Post’s great coverage of the event, below.  Also hear my interview on NPR.